American Deposit Management Joins Bankers Helping Bankers (BHB) BaaS Association

PRESS RELEASE December 1, 2022

Pewaukee, Wisconsin – The American Deposit Management Co. [ADM], a nationally recognized, award-winning, treasury management and financial services company, announced today that it has joined the newly launched Bankers Helping Bankers (BHB) Banking as a Service (BaaS) Association, aimed at serving the unique needs of BaaS banks.

The BHB BaaS Association is a premiere governance association with the purpose of promoting, creating, and supporting Banking-as-a-Service (BaaS) and is aimed at serving the unique needs of BaaS sponsor banks. The association was created to:

  • Coordinate legislative and regulatory advocacy efforts to encourage the responsible delivery of BaaS by federally insured depository institutions.
  • Promote best practices and standards for the delivery of BaaS products to non-banks.
  • Build a community of like-minded bankers and other industry participants to share experiences, insights, and learnings.
  • Connect federally insured financial institutions to the technology partners who will help them facilitate a successful BaaS program.

BaaS is seeing a tremendous increase in bank participants fueled by rapid expansion in fintech funding and a constant supply of new startups. It is a highly specialized business that requires unique technology, regulatory and compliance expertise, and operational capabilities.

ADM’s Chief Growth Officer, Elle Goetzke, said “As the BaaS space continues to grow, ADM could not be more excited to join this association and offer our FinTech knowledge to the expert financial institutions that make up this niche space. This is a powerful group of industry leaders, and we have no doubt that being a part of it will only enhance future partnership opportunities.”

About the American Deposit Management Co.:

The American Deposit Management Company is the go-to partner for financial institutions looking for exclusive cash management solutions. ADM’s proprietary Financial Technology (FinTech), Marketplace Banking™, allows financial institutions to maximize their cash management strategy as they expand in the BaaS space. With services ranging from income-generating deposit management to balance sheet management solutions, we focus on achieving long-term success for our clients and financial institution partners.

About Bankers Helping Bankers:

Bankers Helping Bankers (BHB) is a bankers-only social+ platform for collaboration and education. Through data tools and dynamic user groups, BHB provides community bankers with a knowledge base focused on bank technology and emerging Fintech companies, as well as hot topics such as cryptocurrencies, banking-as-a-service, becoming a sponsor bank, and launching a direct digital brand. The BHB platform is free for bankers, reaching 75% of the banks. Join the movement to help save community banking.

For additional information contact:

Elle Goetzke

Chief Growth Officer



*American Deposit Management Co. is not an FDIC/NCUA-insured institution. FDIC/NCUA deposit coverage only protects against the failure of an FDIC/NCUA-insured depository institution.